SMM MANAGER, COPYWRITER | KYIV

Experience: 5 years.

Specialization: content strategy and plans, Instagram/Facebook advertising campaigns, activations, interaction with a target audience, texts for emails / sites / landing pages, articles, news. 
 
Industries: cosmetics, auto, fashion, beauty, gadgets.

She graduated from the Institute of Philology of Kyiv National University named after Taras Shevchenko. She worked as a copywriter, writer, PR and content manager in the national companies Favbet, Smart Group and the MarMala advertising agency. She wrote news and articles for Chytomo, Vogue UA, L'Officiel, LIGA.net, Finance.ua, ITC.ua. 

She produces effective creative content for publications, advertising campaigns, stories, websites and emails, generates ideas, supports hypotheses with numbers, believes that 99% of success is quality analytics.

Key courses and certificates: Marketing in a Digital World and Digital Marketing Analytics in Practice (University of Illinois Urbana-Champaign, 2022), Digital Marketing and Business English (Prometheus, 2021), SMM Fundamentals Exam (Semrush, 2021).

Skills: create and implement social media promotion/presence strategies, designs for creative materials for posts, stories and campaigns, run ads, find channels with relevant audiences and write content people want to read.

Team: designers and target specialists.

Languages: writes in Ukrainian and English, communicates in German and Polish. 
 
Superpower: increase sales of goods and services through social networks.