Julia Pysmenna, the founder of the online platform Taker | Maker, recently graduated from UN Women's Women's Entrepreneurship EXPO mentoring program with 60 other women entrepreneurs from 12 countries in Europe and Central Asia. According to the results of the program, Julia became one of the two women who will represent Ukraine at the Expo Capital Quest international event in Istanbul. 24 women from these regions will compete for the attention and financial support of international investors. In an interview for the UN Women website, Julia shared the successes and challenges of women entrepreneurs in Ukraine.
Julia Pysmenna is the founder of the online platform taker | maker, a web-service that brings together different professionals offering digital content creation on demand for small and medium-sized businesses. Based in Ukraine, the company helps its customers to create photos, videos, text and design for social media, blogs and websites through a database of over 120 high-quality content creators, as well as digital marketers, social media marketing managers and content producers.
Being a solo founder with no tech experience and entrepreneurial surroundings, I struggle with finding co-founders and mentors who can help guide me through the ups and downs of starting and running a successful business.
EXPO has provided me with an amazing platform to showcase my web service to a wide audience. This visibility can help me gain new customers, expand the reach, and improve my brand recognition. I've also got incredible networking opportunities that can lead to new business opportunities, collaborations, and access to new markets. In addition, I had the privilege of sharing my thoughts and ideas with other participants, which allowed them to approach their businesses from a fresh perspective.
In my opinion, supporting women entrepreneurs helps to break down the barriers and biases that have historically prevented women from achieving equal opportunities in the business world. By supporting women entrepreneurs, we can help to create a more diverse and inclusive business landscape, which can lead to greater economic growth. It also brings unique perspectives, experiences, and ideas to the business world.
Participating in EXPO has given me a unique opportunity to interact with people and businesses from different countries, cultures, and industries. This experience has broadened my perspective and helped me understand global trends and challenges, as well as potential opportunities for my business in other markets. Moreover, I've got how it is important to be active during such events. Being actively involved and engaged provides a unique opportunity to showcase the business, network with other participants, gain and share insights and trends.